Hi.

Providing strategic research and design leadership to business verticals as part of H-E-B’s transformation into a digitally enabled company.

Led Digital Fulfillment and Inventory & Location Management design teams for a top 20 retailer in the US. Responsible for organizational growth, performance management, design thinking and UX strategy, and stakeholder management. Supported 2 design managers and a team of 10 designers and researchers.

Led a distributed UX team to deliver on key business initiatives for a growing eCommerce platform, including: incremental improvements to the Customer Segmentation platform, redesign of the Customers merchant experience across mobile and web, and post-purchase upsells checkout MVP.

Full-time student/self-employed
August 2017 – June 2019

Grew a small and nimble UX team for the second largest specialty pharmacy in the country. Launched the first responsive website and mobile app, defined the overall digital strategy and roadmap, and established a data informed design culture.

January 2004- October 2016

UX Designer,
UX Design Manager,
PayPal
December 2009 – October 2016

Designer and manager for various business areas, including PayPal checkout and global credit.

Interaction Designer,
White Lion Design Agency
August 2007-November 2009

Web Designer
The University of Texas at Austin
January 2004 – July 2007